What is health marketing?

Health Marketing or Medical Marketing is a specialized branch of marketing. Marketing consists of many broad categories of services and target demographics. Health Marketing may more frequently be a B2C (Business-to-Consumer) form of marketing, as it encompasses wellness, general health strategies and supporting therapies.

What is the application of marketing in the field of healthcare?

The application of marketing in the field of healthcare was imposed by the problems in the health of the society. An effective marketing approach involves in-depth investigation of the patients’ needs, identifying latent needs and offering new health services that patients have not explicitly requested (Purcarea VL.

What is advertising & why is it important?

BMC Health Services Research 20, Article number: 818 ( 2020 ) Cite this article Advertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most common and effective avenues for engaging current and prospective patients.